1
Publications
19
Citations
1
H-Index
2019
Active since
Affiliations
Manipal Academy of Higher Education(Current)
Kathakali Phouzder is an author at Manipal Academy of Higher Education specializing in consumer research, digital marketing, and interactive marketing.
Top concepts
BusinessMarketingE-commerceManagementBrand EquityCommunicationBrand AwarenessConsumer ResearchDigital MarketingMarketing Analytics
Publications per year
2019–2019
1
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