Concepedia

K.V. Sriram

KS

5

Publications

216

Citations

5

H-Index

2018

Active since

Affiliations

Manipal Academy of Higher Education(Current)

K.V. Sriram is an author at Manipal Academy of Higher Education specializing in customer satisfaction, interactive marketing, and digital marketing.

Top concepts

MarketingManagementConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingBusinessCommunicationConsumer BehaviorArts

Publications per year

2018–2024

5

Publications

5

Factors influencing adoption of electric vehicles – A case in India

K.V. Sriram, Lidwin Kenneth Michael, Sumukh Hungund et al. · Cogent Engineering · 2022 · 83 citations · Full text

Social media advertisements and their influence on consumer purchase intention

K.V. Sriram, Namitha KP, Giridhar B. Kamath · Cogent Business & Management · 2021 · 76 citations · Full text

Customer Satisfaction, Social Media Users, Digital Marketing +18

Factors influencing the behavior in recycling of e-waste using integrated TPB and NAM model

Lidwin Kenneth Michael, Sumukh S. Hungund, K.V. Sriram · Cogent Business & Management · 2024 · 24 citations · Full text

Does E-Marketing Mix Influence Brand Loyalty and Popularity of E-Commerce Websites?

K.V. Sriram, Kathakali Phouzder, Asish Oommen Mathew et al. · 2019 · 19 citations

Marketing, Customer Satisfaction, Marketing Analytics +15

An empirical study on customer adoption of mobile payment application in India

James Joseph, K.V. Sriram, Lewlyn L R Rodrigues et al. · International Journal of Enterprise Network Management · 2018 · 14 citations

Customer Satisfaction, Digital Marketing, Consumer Research +19

Rows per page

1–5 of 5