Concepedia

Prima Mulyasari Agustini

PM

2

Publications

55

Citations

2

H-Index

2022

Active since

Affiliations

Bakrie University(Current)

Prima Mulyasari Agustini is an author at Bakrie University specializing in marketing management, management, and consumer research.

Top concepts

BusinessMarketingManagementConsumer ResearchDigital MarketingMarketing StrategyMarketing AnalyticsMarketing ManagementCustomer SatisfactionInteractive Marketing

Publications per year

2022–2023

2

Publications

2

Forest wellness tourism destination branding for supporting disaster mitigation: A case of Batur UNESCO Global Geopark, Bali

Eli Jamilah Mihardja, Sofia W. Alisjahbana, Prima Mulyasari Agustini et al. · International Journal of Geoheritage and Parks · 2023 · 35 citations · Full text

Analysis Of Virtual Product Marketing Strategies To Increase Customer Satisfaction (Case Study On Bukalapak Partners)

Jessica Artanti, Prima Mulyasari Agustini, Arief Saptono et al. · IAIC Transactions on Sustainable Digital Innovation (ITSDI) · 2022 · 20 citations · Full text

Marketing Analytics, Customer Satisfaction, Customer Experience +16

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