Arief Saptono is an author at Bakrie University specializing in marketing management, management, and consumer research.
Top concepts
BusinessMarketingManagementConsumer ResearchDigital MarketingMarketing StrategyMarketing AnalyticsMarketing ManagementCustomer SatisfactionInteractive Marketing
Publications per year
2022–2022
1
1
Jessica Artanti, Prima Mulyasari Agustini, Arief Saptono et al. · IAIC Transactions on Sustainable Digital Innovation (ITSDI) · 2022 · 20 citations · Full text
Marketing Analytics, Customer Satisfaction, Customer Experience +16
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