Statistics
Publications
2
Citations
187
H-Index
2
Active since
1978
Affiliations
Purdue University West Lafayette(Current)
Bob Cotton is an author at Purdue University West Lafayette specializing in consumer decision making, consumer research, and consumer behavior.
Publications per year
1978–1978
2
2
Consumer Response to Promotional Deals
Bob Cotton, Emerson M. Babb · Journal of Marketing · 1978 · 110 citations
Consumer Response to Promotional Deals
Bob Cotton, Emerson M. Babb · Journal of Marketing · 1978 · 77 citations
Rows per page
1–2 of 2