Concepedia

Peter Dithan Ntale

PD

4

Publications

209

Citations

4

H-Index

2013

Active since

Affiliations

Makerere University(Current)

Peter Dithan Ntale is an author at Makerere University specializing in interactive marketing, customer satisfaction, and marketing communication.

Top concepts

BusinessMarketingManagementCommunicationMedia MarketingConsumer ResearchCustomer SatisfactionInteractive MarketingRelationship MarketingMarketing Communication

Publications per year

2013–2019

4

Publications

4

Word of mouth communication: A mediator of relationship marketing and customer loyalty

Muhammed Ngoma, Peter Dithan Ntale · Cogent Business & Management · 2019 · 113 citations · Full text

Relationship Marketing, Customer Satisfaction, Media Marketing +14

Psychological capital, career identity and graduate employability in Uganda: the mediating role of social capital

Muhammad Ngoma, Peter Dithan Ntale · International Journal of Training and Development · 2016 · 48 citations

Workforce Development, Psychological Capital, Human Capital Development +12

A collaboratively derived international research agenda on legislative science advice

Karen Akerlof, Chris Tyler, Sarah Foxen et al. · Palgrave Communications · 2019 · 30 citations · Full text

Relationship marketing, word of mouth communication and consumer loyalty in the Ugandan mobile telecommunication industry

Peter Dithan Ntale, Muhammad Ngoma, rew Musiime · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2013 · 18 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +21

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