Concepedia

rew Musiime

RM

2

Publications

65

Citations

2

H-Index

2011

Active since

Affiliations

Makerere University(Current)

rew Musiime is an author at Makerere University specializing in interactive marketing, business, and digital marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingFintechBranding

Publications per year

2011–2013

2

Publications

2

Internet banking, consumer adoption and customer satisfaction

rew Musiime, M. Luthfi Ramadhan · African Journal of Marketing Management · 2011 · 47 citations · Full text

Customer Satisfaction, Innovation Adoption, Digital Marketing +19

Relationship marketing, word of mouth communication and consumer loyalty in the Ugandan mobile telecommunication industry

Peter Dithan Ntale, Muhammad Ngoma, rew Musiime · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2013 · 18 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +21

Rows per page

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