Concepedia

Eduardo Moraes Sarmento

EM

Statistics

Publications

11

Citations

437

H-Index

11

Active since

2014

Affiliations

Iscte – Instituto Universitário de Lisboa(Current)

Universidade Lusófona

University of Lisbon

Universidade Nova de Lisboa

Escola Superior de Hotelaria e Turismo do Estoril

Eduardo Moraes Sarmento is an author at Iscte – Instituto Universitário de Lisboa specializing in marketing, business, and brand management.

Publications per year

2014–2021

11

Publications

11

The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector

Sandra María Correia Loureiro, Eduardo Moraes Sarmento, Goulwen Le Bellego · Cogent Business & Management · 2017 · 91 citations · Full text

Business, Marketing, Marketing Management +13

Place attachment and tourist engagement of major visitor attractions in Lisbon

Sandra María Correia Loureiro, Eduardo Moraes Sarmento · Tourism and Hospitality Research · 2018 · 86 citations

Management, Tourism Management, Destination Management +14

Enhancing brand equity through emotions and experience: the banking sector

Sandra María Correia Loureiro, Eduardo Moraes Sarmento · International Journal of Bank Marketing · 2018 · 63 citations

Business, Marketing, Marketing Management +12

Exploring the Determinants of Instagram as a Social Network for Online Consumer-Brand Relationship

Sandra María Correia Loureiro, Eduardo Moraes Sarmento · Journal of Promotion Management · 2019 · 49 citations

Business, Communication, Marketing +17

Analysing Consumer-Brand Engagement Through Appreciative Listening on Social Network Platforms

Lídia Silveira Pina, Sandra María Correia Loureiro, Paulo Rita et al. · Journal of Promotion Management · 2019 · 39 citations · Full text

Business, Marketing, Marketing Management +15

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