Jau‐Shyong Wang

Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators

Jau‐Shyong Wang, Yen‐Fen Cheng, Yi‐Ling Chu · Human Factors and Ergonomics in Manufacturing & Service Industries · 2012 · 103 citations

Advertising Effect, Consumer Study, Targeted Advertising +21

A Study on the Effect of Virtual Reality 3D Exploratory Education on Students’ Creativity and Leadership

Mike Tz-Yauw Lin, Jau‐Shyong Wang, Hui‐Ming Kuo et al. · Eurasia Journal of Mathematics Science and Technology Education · 2017 · 63 citations · Full text

Students ’ Creativity, Education, Social Sciences +18

Trust and relationship commitment between direct selling distributors and customers

Jau‐Shyong Wang · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2009 · 31 citations · Full text

Relationship Marketing, Customer Satisfaction, Relationship Commitment +15

The Influence of Learning Organization on Organizational Innovation and Organizational Performance Relationship: The Case of Ecology Industry

Kuan‐Hung Chen, Jau‐Shyong Wang, Ming-Hung Lin et al. · Ekoloji · 2018 · 13 citations

The effect of service quality on perceived value, brand reputation and loyalty: a study on traveling industry

Jau‐Shyong Wang, Jerry Chun-Teh Wu, Hwai‐Hui Fu · Journal of Information and Optimization Sciences · 2010 · 12 citations

Customer Satisfaction, Service Quality, Service Research +11