Concepedia

Yi‐Ling Chu

YC

1

Publications

103

Citations

1

H-Index

2012

Active since

Affiliations

Cheng Shiu University(Current)

Yi‐Ling Chu is an author at Cheng Shiu University specializing in advertising effectiveness, consumer decision making, and persuasion.

Top concepts

Publications per year

2012–2012

1

Publications

1

Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators

Jau‐Shyong Wang, Yen‐Fen Cheng, Yi‐Ling Chu · Human Factors and Ergonomics in Manufacturing & Service Industries · 2012 · 103 citations

, , +21

Rows per page

1–1 of 1