Nadine Khair

TikTok app usage behavior: the role of hedonic consumption experiences

Amir Zaib Abbasi, Natasha Ayaz, Sana Kanwal et al. · Data Technologies and Applications · 2023 · 31 citations

Cultural Consumption, Digital Marketing, Consumer Research +30

Investigating the impact of AI on improving customer experience through social media marketing: An analysis of Jordanian Millennials

Fandi Omeish, Mohammad Hamdi Al Khasawneh, Nadine Khair · Computers in Human Behavior Reports · 2024 · 28 citations · Full text

Marketing Analytics, Customer Satisfaction, Artificial Intelligence +26

The Impact of Social Networking Sites on Luxury Vehicles Purchase Decision Process in Gulf Cooperation Council Countries

Ghaith Al‐Abdallah, Nadine Khair, Reyad Elmarakby · Journal of International Consumer Marketing · 2021 · 20 citations

Customer Satisfaction, Consumer Research, Social Influence +19

Fashion-related remedies: Exploring fashion consumption stories during Covid-19. ‘<i>Nostalgia overpowering, Old is the new me’</i>

Nadine Khair, Sadina Malhas · Journal of Global Fashion Marketing · 2022 · 17 citations

“Foreign brands of course!” An ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands

Nadine Khair, Elizabeth Parkes, Jonathan Deacon · Journal of Global Fashion Marketing · 2021 · 11 citations