Concepedia
Statistics
Publications
12
Citations
639
H-Index
Active since
1996
Affiliations
Université Claude Bernard Lyon 1(Current)
Université de Poitiers
Centre d'Etudes et de Recherches Appliquées à la Gestion
Loughborough University
Université Pierre Mendès France
Alain Ferrand is an author at Université Claude Bernard Lyon 1 specializing in marketing, marketing management, and business.
Publications per year
1996–2019
The Intention-to-Repurchase Paradox: A Case of the Health and Fitness Industry
Alain Ferrand, Leigh Robinson, Pierre Valette‐Florence · Journal of Sport Management · 2010 · 128 citations
Business, Marketing, Marketing Management +14
Image management in sport organisations: the creation of value
Alain Ferrand, Monique Pagès · European Journal of Marketing · 1999 · 114 citations
Business, Marketing, Marketing Management +12
Image Sponsoring: A Methodology to Match Event and Sponsor
Alain Ferrand, Monique Pagès · Journal of Sport Management · 1996 · 96 citations
Social Sciences, Psychology, Social Psychology +8
Sponsor and Sponsees Interactions: Effects on Consumers’ Perceptions of Brand Image, Brand Attachment, and Purchasing Intention
Nicolas Chanavat, Guillaume Martinent, Alain Ferrand · Journal of Sport Management · 2009 · 79 citations
Business, Marketing, Marketing Management +17
Factors Affecting Soccer Club Season Ticket Holders’ Satisfaction: The Influence of Club Image and Fans’ Motives
Corrado Beccarini, Alain Ferrand · European Sport Management Quarterly · 2006 · 75 citations
Business, Marketing, Marketing Management +9
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