Concepedia

Rob Barlow

RB

Statistics

Publications

3

Citations

125

H-Index

3

Active since

2021

Affiliations

Hult International Business School(Current)

Rob Barlow is an author at Hult International Business School specializing in consumer decision-making, marketing, and digital marketing for e-commerce.

ORCID

Publications per year

2021–2023

3

Publications

3

Defining the Phygital Marketing Advantage

Matt Johnson, Rob Barlow · Journal of theoretical and applied electronic commerce research · 2021 · 85 citations · Full text

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Deliberation Without Democracy in Multi-stakeholder Initiatives: A Pragmatic Way Forward

Rob Barlow · Journal of Business Ethics · 2021 · 24 citations · Full text

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Phygital marketing through the lens of neuroscience and phenomenology: an interpretivist account

Matt Johnson, Rob Barlow · Qualitative Market Research An International Journal · 2023 · 16 citations

, , +17

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