Concepedia

Matt Johnson

MJ

Statistics

Publications

2

Citations

101

H-Index

2

Active since

2021

Affiliations

Hult International Business School(Current)

Matt Johnson is an author at Hult International Business School specializing in marketing, consumer decision-making, and digital marketing for e-commerce.

Publications per year

2021–2023

2

Publications

2

Defining the Phygital Marketing Advantage

Matt Johnson, Rob Barlow · Journal of theoretical and applied electronic commerce research · 2021 · 85 citations · Full text

, , +16

Phygital marketing through the lens of neuroscience and phenomenology: an interpretivist account

Matt Johnson, Rob Barlow · Qualitative Market Research An International Journal · 2023 · 16 citations

, , +17

1–2 of 2