Concepedia

Russell G. Wahlers

RG

8

Publications

414

Citations

8

H-Index

1985

Active since

Affiliations

Ball State University(Current)

Russell G. Wahlers is an author at Ball State University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchPsychologySocial SciencesConsumer BehaviorBehavioral ScienceCustomer SatisfactionBehavioral Decision Making

Publications per year

1985–2015

8

Publications

8

The Use Of Requested Promotional Material By Pleasure Travelers

Michael J. Etzel, Russell G. Wahlers · Journal of Travel Research · 1985 · 110 citations

Requested Promotional Material, Customer Satisfaction, Destination Marketing +15

Vacation Preference as a Manifestation of Optimal Stimulation and Lifestyle Experience

Russell G. Wahlers, Michael J. Etzel · Journal of Leisure Research · 1985 · 89 citations

Behavioral Decision Making, Activity-travel Pattern, Individual Differences +19

The Environmentally Concerned Consumer: An Exploratory Study

Joseph D. Brown, Russell G. Wahlers · The Journal of Marketing Theory and Practice · 1998 · 79 citations

The Congruence of Alternative Osl Measures With Consumer Exploratory Behavior Tendencies

Russell G. Wahlers, Mark G. Dunn, Michael J. Etzel · ACR North American Advances · 1986 · 37 citations

Customer Satisfaction, Behavioral Sciences, Buying Behavior +13

A Structural Examination of Two Optimal Stimulation Level Measurement Models

Russell G. Wahlers, Michael J. Etzel · ACR North American Advances · 1990 · 27 citations

Stimulation Device, Measurement Theory, Kinesiology +11

Rows per page

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