Concepedia

Anastasiya Saraeva

AS

3

Publications

82

Citations

3

H-Index

2019

Active since

Affiliations

University of Reading(Current)

Anastasiya Saraeva is an author at University of Reading specializing in financial risk, management, and marketing.

Top concepts

FinanceBusinessMarketingManagementFinancial RiskRisk DecisionsRisk ManagementRetail InvestmentFinancial SecurityFinancial Decision-making

Publications per year

2019–2022

3

Publications

3

Sharing is the name of the game: Exploring the role of social media communication practices on B2B customer relationships in the life sciences industry

Susan Rose, Diana Fandel, Anastasiya Saraeva et al. · Industrial Marketing Management · 2021 · 40 citations

Relationship Marketing, Social Media, Business-to-business Research +10

To Invest or Not to Invest?: The Roles of Product Information, Attitudes Towards Finance and Life Variables in Retail Investor Propensity to Engage with Financial Products

Carola Hillenbrand, Anastasiya Saraeva, Kevin Money et al. · British Journal of Management · 2019 · 23 citations

Consumer Uncertainty, Retail Investing, Consumer Study +22

The importance of staying positive: The impact of emotions on attitude to risk

Chris Brooks, Ivan Sangiorgi, Anastasiya Saraeva et al. · International Journal of Finance & Economics · 2022 · 19 citations · Full text

Behavioral Decision Making, Affective Variable, Retail Investors +23

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