Concepedia

Diana Fandel

DF

1

Publications

40

Citations

1

H-Index

2021

Active since

Affiliations

University of Reading(Current)

Diana Fandel is an author at University of Reading specializing in communication, arts, and online communication.

Top concepts

ArtsMarketingManagementSocial MediaCommunicationDigital MarketingOnline CommunicationInteractive MarketingRelationship Marketing

Publications per year

2021–2021

1

Publications

1

Sharing is the name of the game: Exploring the role of social media communication practices on B2B customer relationships in the life sciences industry

Susan Rose, Diana Fandel, Anastasiya Saraeva et al. · Industrial Marketing Management · 2021 · 40 citations

Relationship Marketing, Social Media, Business-to-business Research +10

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