Rebecca H. Holman

Perspectives on Human Communication

Rebecca H. Holman, B. Aubrey Fisher · Journal of Marketing Research · 1979 · 281 citations

Social Sciences, Communication, Social Psychology +12

A Sociological Approach to Brand Choice: the Concept of Situational Self Image

Carolyn Turner Schenk, Rebecca H. Holman · ACR North American Advances · 1980 · 170 citations

Business, Marketing, Sociology +10

Clothing As Communication: an Empirical Investigation

Rebecca H. Holman · ACR North American Advances · 1980 · 82 citations

Social Sciences, Communication, Marketing +7

The Marketing Communications Process

Rebecca H. Holman, M. Wayne DeLozier · Journal of Marketing Research · 1976 · 63 citations

Business, Marketing, Marketing Management +6

Apparel As Communication

Rebecca H. Holman · 1981 · 48 citations