Seontaik Kim

The influences of restaurant menu font style, background color, and physical weight on consumers’ perceptions

Vincent P. Magnini, Seontaik Kim · International Journal of Hospitality Management · 2015 · 111 citations

Management, Hospitality Management, Marketing +13

Psychological Capital in the Quick Service Restaurant Industry: A Study of Unit-Level Performance

Kimberly Mathe, Sheila Scott‐Halsell, Seontaik Kim et al. · Journal of Hospitality & Tourism Research · 2014 · 77 citations

Management, Hospitality Management, Hospitality Finance +9

Predicting hospitality employees’ safety performance behaviors in the COVID-19 pandemic

Seontaik Kim, Peter B. Kim, Gyumin Lee · International Journal of Hospitality Management · 2020 · 67 citations · Full text

Nursing, Hospitality Management, Organizational Behavior +16

Green message strategies and green brand image in a hotel context

Esra Topçuoğlu, Hyelin Kim, Sungeun Kim et al. · Journal of Hospitality Marketing & Management · 2021 · 51 citations

Business, Hospitality Management, Marketing +15

First-Class in-Flight Services and Advertising Effectiveness: Antecedents of Customer-Centric Innovativeness and Brand Loyalty in the United States (US) Airline Industry

Seontaik Kim, Insin Kim, Sunghyup Sean Hyun · Journal of Travel & Tourism Marketing · 2015 · 42 citations

Business, Marketing, Marketing Management +12