Concepedia

Hela Latreche

HL

2

Publications

34

Citations

2

H-Index

2023

Active since

Affiliations

Magadh University(Current)

Hela Latreche is an author at Magadh University specializing in interactive marketing, consumer behavior, and consumer research.

Top concepts

BrandingBusinessMarketingManagementMedia MarketingBrand ManagementConsumer BehaviorConsumer ResearchDigital MarketingMarketing Insights

Publications per year

2023–2024

2

Publications

2

How social CRM and customer satisfaction affect customer loyalty

Djihane Malki, Mohammed Bellahcene, Hela Latreche et al. · Spanish Journal of Marketing - ESIC · 2023 · 20 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +17

Does IT culture archetypes affect the perceived usefulness and perceived ease of use of e-banking services? A multistage approach of Algerian customers

Hela Latreche, Mohammed Bellahcene, Vincent Dutot · International Journal of Bank Marketing · 2024 · 14 citations

Rows per page

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