Concepedia

Kerstin Loesch

KL

1

Publications

346

Citations

1

H-Index

1997

Active since

Affiliations

University of Göttingen(Current)

Kerstin Loesch is an author at University of Göttingen specializing in behavioral sciences, consumer behavior, and interactive marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBehavioral ScienceCustomer SatisfactionInteractive Marketing

Publications per year

1997–1997

1

Publications

1

Store atmosphere, mood and purchasing behavior

Kordelia Spies, Friedrich W. Hesse, Kerstin Loesch · International Journal of Research in Marketing · 1997 · 346 citations

Customer Satisfaction, Behavioral Sciences, Consumer Study +7

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