Kim Phung THAI

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Active since

2022

Affiliations

University of Economics Ho Chi Minh City(Current)

Kim Phung THAI is an author at University of Economics Ho Chi Minh City specializing in brand management, destination marketing, and customer satisfaction.

Top concepts

CultureTourismBusinessMarketingManagementHospitalityGreen MarketingBrand ManagementConsumer BehaviorConsumer Research

Publications per year

2022–2022

Publications

HOW GREEN HOTEL PRACTICES STIMULATES CUSTOMER CITIZENSHIP BEHAVIOR? EXAMINING THE ROLE OF GREEN HOTEL MAGE AND CUSTOMER SATISFACTION IN VIETNAM

Kim Phung THAI, Quoc Hung Nguyen · GeoJournal of Tourism and Geosites · 2022 · 17 citations · Full text

Customer Satisfaction, Tourism Management, Tourism Performance +18

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