Concepedia

Toni Eagar

TE

4

Publications

118

Citations

4

H-Index

2009

Active since

Affiliations

Australian National University(Current)

Toni Eagar is an author at Australian National University specializing in arts, media studies, and popular communication.

ORCID

Top concepts

Publications per year

2009–2022

4

Publications

4

Classifying the narrated #selfie: genre typing human-branding activity

Toni Eagar, Stephen Dann · European Journal of Marketing · 2016 · 74 citations

, , +22

‘And Ziggy played guitar’: Bowie, the market, and the emancipation and resurrection of Ziggy Stardust

Andrew Lindridge, Toni Eagar · Journal of Marketing Management · 2015 · 21 citations

, , +25

Defining the Brand Hero: Explorations of the Impact of Brand Hero Credibility on a Brand Community

Toni Eagar · ANU Open Research (Australian National University) · 2009 · 12 citations

Ch‐Ch‐changes: the geology of artist brand evolutions

Toni Eagar, Andrew Lindridge, Diane Martin · European Journal of Marketing · 2022 · 11 citations

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