Wen-Jung Chang

A survey of market orientation research (1995–2008)

Shu-Hsien Liao, Wen-Jung Chang, Chi‐Chuan Wu et al. · Industrial Marketing Management · 2010 · 197 citations

Market Orientation Research, Consumer Research, Business +2

Relationships among organizational culture, knowledge sharing, and innovation capability: a case of the automobile industry in Taiwan

Wen-Jung Chang, Shu-Hsien Liao, Tai-Te Wu · Knowledge Management Research & Practice · 2017 · 160 citations

Innovation Adoption, Business Culture, Economic Development +22

Relationships among organizational culture, knowledge acquisition, organizational learning, and organizational innovation in Taiwan's banking and insurance industries

Shu-Hsien Liao, Wen-Jung Chang, Da-Chian Hu et al. · The International Journal of Human Resource Management · 2011 · 115 citations

Business Culture, Organizational Characteristic, Knowledge Creation +17

Experiential marketing, brand image and brand loyalty: a case study of Starbucks

Wen-Jung Chang · British Food Journal · 2020 · 106 citations

International Marketing, Consumer Research, Brand Strategy +18

An integrated model for learning organization with strategic view: Benchmarking in the knowledge-intensive industry

Shu-Hsien Liao, Wen-Jung Chang, Chi‐Chuan Wu · Expert Systems with Applications · 2009 · 72 citations

Learning Organization, Organisational Structure Evaluation, Knowledge-intensive Industry +10