Concepedia

Alexandra Kirkby

AK

Statistics

Publications

1

Citations

84

H-Index

1

Active since

2023

Affiliations

University of Twente(Current)

Alexandra Kirkby is an author at University of Twente specializing in brand authenticity perception, marketing management, and brand authenticity online.

ORCID

Publications per year

2023–2023

1

Publications

1

To disclose or not disclose, is no longer the question – effect of AI-disclosed brand voice on brand authenticity and attitude

Alexandra Kirkby, Carsten Baumgarth, Jörg Henseler · Journal of Product & Brand Management · 2023 · 84 citations · Full text

Business, Marketing, Marketing Management +17

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