Concepedia

Vandana Ramachandran

VR

Statistics

Publications

6

Citations

269

H-Index

6

Active since

2006

Affiliations

University of Utah(Current)

University of Maryland, College Park

McGill University

Vandana Ramachandran is an author at University of Utah specializing in management, business, and interactive marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchInteractive MarketingAdvertisingMarket DesignDesignFinanceEconomics

Publications per year

2006–2021

6

Publications

6

<b>Research Note</b>—Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation

Animesh Animesh, Vandana Ramachandran, Siva Viswanathan · Information Systems Research · 2009 · 103 citations

Targeted Advertising, Consumer Research, Search Engine Marketing +17

Do Fit Opinions Matter? The Impact of Fit Context on Online Product Returns

Yang Wang, Vandana Ramachandran, Olivia R. Liu Sheng · Information Systems Research · 2021 · 61 citations

Customer Satisfaction, Fit Context, Fit Opinions Matter +21

Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation

Animesh Animesh, Vandana Ramachandran, Siva Viswanathan · SSRN Electronic Journal · 2007 · 41 citations · Full text

Managers' Judgments of Performance in IT Services Outsourcing

Vandana Ramachandran, Anandasivam Gopal · Journal of Management Information Systems · 2010 · 38 citations

Performance Management, Information Technology Management, Software Testing +13

Quality Uncertainty And Adverse Selection In Online Sponsored-Search Markets

Animesh Animesh, Vandana Ramachandran, Siva Viswanathan · Journal of the Association for Information Systems · 2006 · 16 citations

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