Concepedia

Juan Fernando Tavera Mesías

JF

6

Publications

203

Citations

6

H-Index

2010

Active since

Affiliations

Universidad de Antioquia(Current)

College of New Jersey

Princeton University

Universidad de San Buenaventura, Bogota

Juan Fernando Tavera Mesías is an author at Universidad de Antioquia specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchUser ExperienceCustomer SatisfactionInteractive MarketingStructural Equation ModelingEconomics

Publications per year

2010–2022

6

Publications

6

A comparative study of mobile messaging services acceptance to participate in television programmes

Carla Ruíz Mafé, Silvia Sanz Blas, Juan Fernando Tavera Mesías · Journal of service management · 2010 · 72 citations

Cultural Consumption, Digital Marketing, Consumer Research +30

Innovation resistance and mobile banking in rural Colombia

Aaron van Klyton, Juan Fernando Tavera Mesías, Wilson Castaño-Muñoz · Journal of Rural Studies · 2020 · 49 citations · Full text

Economics, Economic Development, Innovation Resistance +5

Technology readiness, mobile payments and gender- a reflective-formative second order approach

Juan Fernando Tavera Mesías, Aaron van Klyton, Alexander Zúñiga-Collazos · Behaviour and Information Technology · 2022 · 38 citations

Customer Satisfaction, Consumer Research, Technology Adoption +19

Value co-creation and co-destruction in the first cashless society in Colombia – a middle range theory approach

Aaron van Klyton, Juan Fernando Tavera Mesías, Wilson Castaño-Muñoz · Information Technology and People · 2021 · 17 citations

Organizations, Economic Development, Value Theory +23

Social Stratification, Self-Image Congruence, and Mobile Banking in Colombian Cities

Juan Fernando Tavera Mesías, Aaron van Klyton, Alexander Zúñiga-Collazos · Journal of International Consumer Marketing · 2021 · 16 citations · Full text

Customer Satisfaction, Socioeconomics, Consumer Research +26

Rows per page

1–5 of 6