Concepedia

Yanping Gong

YG

9

Publications

237

Citations

9

H-Index

2014

Active since

Affiliations

Central South University(Current)

Hunan University

Yanping Gong is an author at Central South University specializing in behavioral sciences, management, and marketing.

Top concepts

Behavioral ScienceMarketingManagementConsumer BehaviorConsumer ResearchPsychologyPublic HealthSocial SciencesUser ExperienceConsumer Engagement

Publications per year

2014–2021

9

Publications

9

Will “Green” Parents Have “Green” Children? The Relationship Between Parents’ and Early Adolescents’ Green Consumption Values

Yanping Gong, Jian Li, Julan Xie et al. · Journal of Business Ethics · 2021 · 81 citations

Green ” Children, Green ” Parents, Green Marketing +9

Relationship between proactive personality and marital satisfaction: A spillover-crossover perspective

Julan Xie, Zhiqing E. Zhou, Yanping Gong · Personality and Individual Differences · 2018 · 30 citations

Personality Psychology, Behavioral Sciences, Proactive Personality +6

Relationship between types of food choice motives and well‐being among young and middle‐aged Chinese adults

Yanping Gong, Jian Li, Julan Xie et al. · International Journal of Consumer Studies · 2020 · 26 citations

Quality Of Life, Nutrition, Consumer Motivation +20

Phubbing: Antecedents, consequences and functioning mechanisms

Yanping Gong, Zhuo Chen, Julan Xie et al. · Advances in Psychological Science · 2019 · 23 citations · Full text

Discounts or gifts? Not just to save money

Yanping Gong, Wei Hou, Qin Zhang et al. · Journal of Contemporary Marketing Science · 2018 · 19 citations

Consumer Economics, Consumer Uncertainty, Behavioral Decision Making +21

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