Concepedia

Maryanne M. Mowen

MM

7

Publications

404

Citations

7

H-Index

1986

Active since

Affiliations

Oklahoma State University(Current)

Maryanne M. Mowen is an author at Oklahoma State University specializing in business, accounting, and financial accounting.

Top concepts

BusinessAccountingManagementAccounting PolicyFinancial AccountingMarketingDecision TheoryDecision ScienceConsumer ResearchConsumer Decision Making

Publications per year

1986–2011

7

Publications

7

Managerial Accounting, 8th edition

Don R. Hansen, Maryanne M. Mowen · 2007 · 107 citations

Auditing, Accounting, Accounting Policy +6

Time and Outcome Valuation: Implications for Marketing Decision Making

John C. Mowen, Maryanne M. Mowen · Journal of Marketing · 1991 · 99 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +17

AN EMPIRICAL EXAMINATION OF THE BIASING EFFECTS OF FRAMING ON BUSINESS DECISIONS*

Maryanne M. Mowen, John C. Mowen · Decision Sciences · 1986 · 82 citations

Behavioral Decision Making, Consumer Study, Consumer Research +22

Time and Outcome Valuation: Implications for Marketing Decision Making

John C. Mowen, Maryanne M. Mowen · Journal of Marketing · 1991 · 54 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +17

Management Accounting 5th Edition

Don R. Hansen, Maryanne M. Mowen · 2000 · 32 citations

Management Development, Accounting, Accounting Policy +8

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