Pável Reyes-Mercado

Adoption of fitness wearables

Pável Reyes-Mercado · Journal of Systems and Information Technology · 2018 · 73 citations

Wearable System, Physical Activity, Engineering +23

Adoption of renewable energy technologies in Mexico

Pável Reyes-Mercado, N.A. Rajagopal · International Journal of Energy Sector Management · 2017 · 48 citations

Cognitive Frameworks, Innovation Adoption, Renewable Energy Technologies +18

Adoption of digital learning environments during the COVID-19 pandemic: merging technology readiness index and UTAUT model

Pável Reyes-Mercado, Karla Barajas-Portas, Jati Kasuma et al. · Journal of International Education in Business · 2022 · 25 citations

Technology Teacher Education, Multigroup Analysis, E-learning +23

Impact of service co-creation on performance of firms: the mediating role of market oriented strategies

Rajeev Verma, N.A. Rajagopal, Pável Reyes-Mercado · International Journal of Services and Operations Management · 2013 · 20 citations

Service Innovation, Firm Performance, Service Co-creation +18

Analysis of the Usage Intensity of Digital Advertising Platforms by SMEs Using an Integrated Models

Pável Reyes-Mercado, Karla Barajas-Portas · Journal of Business-to-Business Marketing · 2020 · 14 citations

Customer Satisfaction, Digital Marketing, Usage Intensity +21