Karla Barajas-Portas

Analyzing campaign’s outcome in reward-based crowdfunding

Pilar Madrazo-Lemarroy, Karla Barajas-Portas, María Elena Labastida Tovar · Internet Research · 2019 · 49 citations

Digital Marketing, Wide Social Network, Social Influence +21

Precedents of the satisfaction of mobile shoppers. A cross-country analysis

Enrique Marinao Artigas, Karla Barajas-Portas · Electronic Commerce Research and Applications · 2019 · 26 citations

Customer Satisfaction, Online Customer Behavior, Mobile Marketing +11

Adoption of digital learning environments during the COVID-19 pandemic: merging technology readiness index and UTAUT model

Pável Reyes-Mercado, Karla Barajas-Portas, Jati Kasuma et al. · Journal of International Education in Business · 2022 · 25 citations

Technology Teacher Education, Multigroup Analysis, E-learning +23

Analysis of the Usage Intensity of Digital Advertising Platforms by SMEs Using an Integrated Models

Pável Reyes-Mercado, Karla Barajas-Portas · Journal of Business-to-Business Marketing · 2020 · 14 citations

Customer Satisfaction, Digital Marketing, Usage Intensity +21

A Cross-Destination Analysis of Country Image: A Key Factor of Tourism Marketing

Enrique Marinao Artigas, Karla Barajas-Portas · Sustainability · 2021 · 10 citations · Full text

Customer Satisfaction, Tourism Supply, Digital Marketing +22