Concepedia
Statistics
Publications
4
Citations
148
H-Index
Active since
2020
Affiliations
Auburn University(Current)
Iowa State University
Sonia Bakhshian is an author at Auburn University specializing in consumer behavior, management, and marketing.
Top concepts
MarketingManagementBrand AwarenessConsumer BehaviorConsumer ResearchArtsFashionBusinessBrand EquitySocial Media
Publications per year
2020–2022
Engaging consumers with sustainable fashion on Instagram
Danielle Sponder Testa, Sonia Bakhshian, Rachel Eike · Journal of Fashion Marketing and Management · 2021 · 83 citations
Digital Marketing, Digital Consumers, Consumer Research +17
The small, inventory free retail format: The impact on consumer-based brand equity and purchase behavior
Kelcie Slaton, Danielle Sponder Testa, Sonia Bakhshian et al. · Journal of Retailing and Consumer Services · 2020 · 30 citations
Consumer Decision Making, Brand Equity, Purchase Behavior +9
Influence of Extrinsic and Intrinsic Attributes on Consumers’ Attitude and Intention of Using Wearable Technology
Sonia Bakhshian, Young‐A Lee · International Journal of Human-Computer Interaction · 2022 · 18 citations
Social acceptability and product attributes of smart apparel: their effects on consumers’ attitude and use intention
Sonia Bakhshian, Young‐A Lee · Journal of the Textile Institute · 2021 · 17 citations
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