Liliana Carvalho

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Publications

Citations

H-Index

Active since

2020

Affiliations

Centro de Investigação em Artes e Comunicação(Current)

Liliana Carvalho is an author at Centro de Investigação em Artes e Comunicação specializing in storytelling for social impact, brand awareness, and nature conservation values.

ORCID

Publications per year

2020–2023

Publications

Understanding the importance of eWOM on Higher Education Institutions’ brand equity

Liliana Carvalho, Amélia Brandão, Luísa Helena Pinto · Journal of Marketing for HIGHER EDUCATION · 2020 · 54 citations · Full text

Business, Higher Education, Marketing +12

Digital storytelling and hopeful last chance tourism experiences

Daniel Paiva, Liliana Carvalho, Eduardo Brito‐Henriques et al. · Tourism Geographies · 2023 · 20 citations · Full text

Management, Tourism Management, Narrative Studies +15

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