Esther Ling-yee Li

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Active since

2000

Affiliations

Nanjing University of Finance and Economics(Current)

Esther Ling-yee Li is an author at Nanjing University of Finance and Economics specializing in business, international flexibility, and service brand trust.

Publications per year

2000–2017

Publications

Customer Participation Behavior in High- Versus Low-Contact Services: The Multiple Roles of Customer Trust

Esther Ling-yee Li, Ben Shaw‐Ching Liu, Sherriff T.K. Luk · Journal of Global Marketing · 2017 · 30 citations

Business, Marketing, Marketing Management +17

The Effect of Flexibility on Export Venture Performance

Esther Ling-yee Li, Gabriel Ogunmokun · Journal of Global Marketing · 2000 · 28 citations

Business, International Business, Strategic Management +16

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