Concepedia

Kyesook Han

KH

Statistics

Publications

2

Citations

552

H-Index

2

Active since

2008

Affiliations

Small Business Administration(Current)

Kyesook Han is an author at Small Business Administration specializing in business, management, and management of technology.

Top concepts

BusinessManagementMarketingTechnologyBrand EquityBrand AwarenessConsumer ResearchDigital MarketingOnline CommunitiesConsumer Engagement

Publications per year

2008–2011

2

Publications

2

It takes a marketplace community to raise brand commitment: the role of online communities

Jae‐Wook Kim, Jiho Choi, William J. Qualls et al. · Journal of Marketing Management · 2008 · 356 citations

Marketing, Customer Satisfaction, Reciprocal Action Theory +13

Beyond the technology adoption: Technology readiness effects on post-adoption behavior

Minhee Son, Kyesook Han · Journal of Business Research · 2011 · 196 citations

Technology Acceptance Model, Technology Management, User Acceptance +6

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