Concepedia

Yun Mi Antorini

YM

5

Publications

135

Citations

5

H-Index

2005

Active since

Affiliations

Lego (Denmark)(Current)

Yun Mi Antorini is an author at Lego (Denmark) specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessBrand StrategyBrand DevelopmentBrandingInnovationBrand EquityBrand AwarenessBrand Management

Publications per year

2005–2016

5

Publications

5

The Benefits and Challenges of Collaborating with User Communities

Yun Mi Antorini, Albert M. Muñiz · Research-Technology Management · 2013 · 51 citations

Engineering, Communication, Innovation Management +27

Brand Community Innovation: An Intrinsic Case Study of the Adult Fans of LEGO Community

Yun Mi Antorini · 2007 · 27 citations

Marketing, Intrinsic Case Study, Consumer-driven Product Development +10

Corporate Branding and the "Conformity Trap"

Yun Mi Antorini, Majken Schultz · CBS Research Portal (Copenhagen Business School) · 2005 · 22 citations

Positioning (Marketing), Management, Brand Strategy +8

INNOVATIVE BRAND COMMUNITY MEMBERS AND THEIR WILLINGNESS TO SHARE IDEAS WITH COMPANIES

Sladjana Nørskov, Yun Mi Antorini, Morten Berg Jensen · International Journal of Innovation Management · 2016 · 18 citations · Full text

Corporate Branding: An Evolving Concept

Majken Schultz, Yun Mi Antorini, Fabian Csaba · CBS Research Portal (Copenhagen Business School) · 2005 · 17 citations

Marketing, Brand Positioning, Corporate Branding +11

Rows per page

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