Concepedia

Dana Ellis

DE

Statistics

Publications

4

Citations

107

H-Index

4

Active since

2011

Affiliations

Laurentian University(Current)

University of Ottawa

University of Georgia

Dana Ellis is an author at Laurentian University specializing in strategic alliances, strategic marketing, and alliance structure.

Publications per year

2011–2020

4

Publications

4

Framing ambush marketing as a legal issue: An Olympic perspective

Dana Ellis, Teresa Scassa, Benoît Séguin · Sport Management Review · 2011 · 48 citations

Business, Marketing, Marketing Management +11

The pursuit of legitimacy through strategic alliances: the examination of international joint sport event bidding

Jinsu Byun, Dana Ellis, Becca Leopkey · European Sport Management Quarterly · 2020 · 26 citations

Management, Organization Studies, Strategic Management +12

Olympic Ambush Marketing Networks and Knowledge Transfer: Examining Their Impact on the Institutionalization of Anti-Ambush Marketing Legislation

Dana Ellis, Milena M. Parent, Benoît Séguin · Journal of Sport Management · 2016 · 18 citations

Management, Marketing, Marketing Management +17

Understanding joint bids for international large-scale sport events as strategic alliances

Jinsu Byun, Becca Leopkey, Dana Ellis · Sport Business and Management An International Journal · 2019 · 15 citations

Business, Strategic Management, Strategy +15

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