Rob le Pair

The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries

M.J.P. van Mulken, Rob le Pair, Charles Forceville · Journal of Pragmatics · 2010 · 133 citations · Full text

Business, Communication, Marketing +16

Spanish request strategies: a cross-cultural analysis from an intercultural perspective

Rob le Pair · Language Sciences · 1996 · 94 citations

Language Studies, Spanish, Intercultural Communication +9

The Influence of High-/Low-Context Culture on Perceived Ad Complexity and Liking

Jos Hornikx, Rob le Pair · Journal of Global Marketing · 2017 · 53 citations · Full text

Business, Marketing, Social Psychology +17

Style Congruency and Persuasion: A Cross-cultural Study Into the Influence of Differences in Style Dimensions on the Persuasiveness of Business Newsletters in Great Britain and the Netherlands

Berna Hendriks, Frank van Meurs, Hubert Korzilius et al. · IEEE Transactions on Professional Communication · 2012 · 39 citations

Social Sciences, Communication, Marketing +17