Concepedia

Herbert Castéran

HC

5

Publications

324

Citations

5

H-Index

2010

Active since

Affiliations

EM Strasbourg Business School(Current)

Université de Strasbourg

Herbert Castéran is an author at EM Strasbourg Business School specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessAdvertisingConsumer ChoiceConsumer Decision MakingCultureEconomics

Publications per year

2010–2023

5

Publications

5

Does authenticity really affect behavior? The case of the Strasbourg Christmas Market

Herbert Castéran, Claire Roederer · Tourism Management · 2013 · 188 citations

Culture, Social Identity, Advertising +10

The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty

Lars Meyer‐Waarden, Christophe Benavent, Herbert Castéran · International Journal of Retail & Distribution Management · 2013 · 53 citations

Customer Satisfaction, Consumer Motivation, Consumer Study +19

Do Ethical Values Work? A Quantitative Study of the Impact of Fair Trade Coffee on Consumer Behavior

Patrice Cailleba, Herbert Castéran · Journal of Business Ethics · 2010 · 50 citations

Socially Responsible Product, Behavioral Decision Making, Consumer Study +10

A Quantitative Study On The Fair Trade Coffee Consumer

Patrice Cailleba, Herbert Castéran · Journal of Applied Business Research (JABR) · 2011 · 22 citations · Full text

Consumer Uncertainty, Product Labeling, Consumer Study +20

From redesign to revenue: Measuring the effects of servicescape remodeling on customer lifetime value

Tony Valentini, Claire Roederer, Herbert Castéran · Journal of Retailing and Consumer Services · 2023 · 11 citations · Full text

Rows per page

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