Concepedia

Lance Gentry

LG

Statistics

Publications

6

Citations

392

H-Index

6

Active since

2002

Affiliations

Michigan State University(Current)

Lance Gentry is an author at Michigan State University specializing in business, marketing, and consumer behavior.

Publications per year

2002–2010

6

Publications

6

A comparison of three models to explain shop‐bot use on the web

Lance Gentry, Roger J. Calantone · Psychology and Marketing · 2002 · 258 citations

Business, Information Systems, Management Information Systems +17

Cultural Values Reflected in Arab and American Television Advertising

Morris Kalliny, Lance Gentry · Journal of Current Issues & Research in Advertising · 2007 · 73 citations

Business, Communication, Marketing +17

Cultural Differences in Television Celebrity Use in the United States and Lebanon

Morris Kalliny, Abdul-Rahman Beydoun, Anshu Saran et al. · Journal of international business research · 2009 · 21 citations

Social Sciences, Communication, Cultural Studies +12

Marketing in the 22nd Century: A Look at Four Promising Concepts

Morris Kalliny, Lance Gentry · Asian Journal of Marketing · 2010 · 15 citations · Full text

Business, Marketing, Marketing Management +8

Consumer Loyalty - A Synthesis, Conceptual Framework, and Research Propositions

Lance Gentry, Morris Kalliny · 2008 · 13 citations

Business, Marketing, Marketing Management +14

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