Concepedia

Manel Hamouda

MH

10

Publications

480

Citations

10

H-Index

2013

Active since

Affiliations

Manouba University(Current)

Tunis University

University of Gabès

Tunis El Manar University

Manel Hamouda is an author at Manouba University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorInteractive MarketingCustomer SatisfactionCommunicationUser ExperienceDigital Marketing

Publications per year

2013–2024

10

Publications

10

Understanding social media advertising effect on consumers’ responses

Manel Hamouda · Journal of Enterprise Information Management · 2018 · 144 citations

Digital Marketing, Consumer Research, Communication +23

Omni-channel banking integration quality and perceived value as drivers of consumers’ satisfaction and loyalty

Manel Hamouda · Journal of Enterprise Information Management · 2019 · 133 citations

Customer Experience, Customer Satisfaction, Service Quality +14

Customer empowerment and firms’ performance

Sarra Berraies, Manel Hamouda · International Journal of Bank Marketing · 2018 · 61 citations

Customer Experience, Customer Satisfaction, Consumer Research +16

Purchase intention through mobile applications: a customer experience lens

Manel Hamouda · International Journal of Retail & Distribution Management · 2021 · 43 citations

Customer Experience, Customer Satisfaction, Customer Experience Lens +19

Explaining visit intention involving eWOM, perceived risk motivations and destination image

Manel Hamouda, Imen Yacoub · International Journal of Leisure and Tourism Marketing · 2018 · 23 citations

Destination Image, Destination Marketing, Engineering +14

Rows per page

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