1
Publications
13
Citations
1
H-Index
2017
Active since
Affiliations
Universidade Federal de Pernambuco(Current)
Larissa Maria Argollo de Arruda Falcão is an author at Universidade Federal de Pernambuco specializing in customer satisfaction, business, and total quality management.
Top concepts
BusinessMarketingManagementService QualityMarketing StrategyCustomer SatisfactionTotal Quality Management
Publications per year
2017–2017
1
1
USING THE SERVQUAL MODEL TO ASSESSMALL SERVICE QUALITY AND CUSTOMER SATISFACTION
Larissa Maria Argollo de Arruda Falcão, Taciana de Barros Jerônimo, Fagner José Coutinho de Melo et al. · Brazilian Journal of Operations & Production Management · 2017 · 13 citations · Full text
Total Quality Management, Customer Satisfaction, Service Quality +11
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