Concepedia

Qiaowei Shen

QS

10

Publications

465

Citations

10

H-Index

2010

Active since

Affiliations

Peking University(Current)

University of Pennsylvania

Northeastern University

University of California, Berkeley

Carnegie Mellon University

Qiaowei Shen is an author at Peking University specializing in business, management, and economics.

Top concepts

BusinessEconomicsManagementMarketingBusiness StrategyConsumer ResearchConsumer BehaviorEconomic AnalysisStrategic ManagementIndustrial Organization

Publications per year

2010–2021

10

Publications

10

Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon

Hui Li, Qiaowei Shen, Yakov Bart · Management Science · 2017 · 84 citations

Consumer Uncertainty, O2o Commerce, Deal Sales +21

Behavior-Based Advertising

Qiaowei Shen, J. Miguel Villas‐Boas · Management Science · 2017 · 71 citations

Economics, Advertising Messages, Advertising +13

Stimulating Consumption at Low Budget: Evidence from a Large-Scale Policy Experiment Amid the COVID-19 Pandemic

Qiao Liu, Qiaowei Shen, Zhenghua Li et al. · Management Science · 2021 · 65 citations

Digital Coupon, Consumer Economics, Behavioral Decision Making +23

McDonald's and KFC in China: Competitors or Companions?

Qiaowei Shen, Ping Xiao · Marketing Science · 2014 · 63 citations

Economics, Chinese Foreign Policy, Expansion Decisions +15

Strategic Entry Before Demand Takes Off

Qiaowei Shen, J. Miguel Villas‐Boas · Management Science · 2010 · 42 citations

Fixed Capabilities, Strategic Entry, Economics +15

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