Concepedia

Maja Konečnik

MK

Statistics

Publications

8

Citations

1.6K

H-Index

8

Active since

2002

Affiliations

University of Ljubljana(Current)

Maja Konečnik is an author at University of Ljubljana specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementTourismStrategic ManagementDestination MarketingCultureGlobalizationGlobal StrategyInternational Business

Publications per year

2002–2007

8

Publications

8

Customer-based brand equity for a destination

Maja Konečnik, William C. Gartner · Annals of Tourism Research · 2007 · 783 citations

Marketing, Customer Satisfaction, Management +7

Tourism destination brand identity: The case of Slovenia

Maja Konečnik, Frank M. Go · Journal of Brand Management · 2007 · 271 citations

Culture, International Tourism Advertising, Destination Marketing +6

Human capital and SME internationalization: a structural equation modeling study

Mitja Ruzzier, Boštjan Antončić, Robert D. Hisrich et al. · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 2007 · 244 citations · Full text

International Management, Economics, History Of International Business +15

Evaluating Slovenia's image as a tourism destination: A self-analysis process towards building a destination brand

Maja Konečnik · Journal of Brand Management · 2004 · 107 citations

Marketing, Culture, Destination Marketing +11

The image as a possible source of competitive advantage of the destination — The case of Slovenia

Maja Konečnik · Tourism Review · 2002 · 57 citations

Possible Source, Economics, Culture +15

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