5
Publications
126
Citations
5
H-Index
2020
Active since
Affiliations
Elena Freisinger is an author at Technische Universität Ilmenau specializing in business, management, and innovation.
Top concepts
BusinessManagementInnovationInnovation AdoptionBusiness StrategyStrategic ManagementInnovation ManagementOrganizational BehaviorStrategyEducation
Publications per year
2020–2024
5
5
Sven Heidenreich, Elena Freisinger, Christian Landau · Journal of Product Innovation Management · 2022 · 34 citations · Full text
Customer Satisfaction, Innovation Adoption, Consumer Research +20
Elena Freisinger, Sven Heidenreich, Christian Landau et al. · Schmalenbach Journal of Business Research · 2021 · 19 citations · Full text
What fails and when? A process view of innovation failure
Elena Freisinger, Ian P. McCarthy · Technovation · 2024 · 12 citations · Full text
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