Sangwook Lee

Adopting Voice Assistants in Online Shopping: Examining the Role of Social Presence, Performance Risk, and Machine Heuristic

Sangwook Lee, Jeeyun Oh, Won-Ki Moon · International Journal of Human-Computer Interaction · 2022 · 50 citations

Business, Information Systems, Marketing +17

When the machine learns from users, is it helping or snooping?

Sangwook Lee, Won-Ki Moon, Jae-Gil Lee et al. · Computers in Human Behavior · 2022 · 24 citations

Computing, Computer Science, Computer Systems +8

Is Your Prompt Detailed Enough? Exploring the Effects of Prompt Coaching on Users' Perceptions, Engagement, and Trust in Text-to-Image Generative AI Tools

Cheng Chen, Sangwook Lee, Eunchae Jang et al. · 2024 · 18 citations · Full text

Arts, Social Psychology, Artificial Intelligence +14

Is It Transparent or Surveillant? The Effects of Personalized Advertising and Privacy Policy on Advertising Effectiveness

Sangwook Lee, Won-Ki Moon, Y. Greg Song · Journal of Interactive Advertising · 2024 · 12 citations

Business, Communication, Marketing +17

Interpassivity instead of interactivity? The uses and gratifications of automated features

Cheng Chen, Sangwook Lee, S. Shyam Sundar · Behaviour and Information Technology · 2023 · 11 citations · Full text

Arts, Information Systems, Human-computer Interaction +8