Tzu-Wen Tseng

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Active since

2021

Affiliations

National Kaohsiung University of Applied Sciences(Current)

Tzu-Wen Tseng is an author at National Kaohsiung University of Applied Sciences specializing in business, customer satisfaction, and interactive marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchService InnovationCustomer SatisfactionInteractive Marketing

Publications per year

2021–2021

Publications

The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour

Wei-Long Lee, Chih‐Hsing Liu, Tzu-Wen Tseng · Journal of Retailing and Consumer Services · 2021 · 86 citations

Customer Satisfaction, Electronic Word-of-mouth, Service Innovation +11

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