Concepedia

V. Thyagarajan

VT

4

Publications

192

Citations

4

H-Index

2002

Active since

Affiliations

Multimedia University(Current)

V. Thyagarajan is an author at Multimedia University specializing in management, technology, and interactive marketing.

Top concepts

ManagementBusinessMarketingTechnologyConsumer ResearchCustomer SatisfactionInteractive MarketingE-commerceUser ExperienceDesign

Publications per year

2002–2004

4

Publications

4

What drives customer loyalty: An analysis from the telecommunications industry

Abod Ali Khatibi, Hishamuddin Ismail, V. Thyagarajan · Journal of Targeting Measurement and Analysis for Marketing · 2002 · 107 citations · Full text

Customer Experience, Customer Satisfaction, Service Quality +8

E-commerce in Malaysia: Perceived Benefits and Barriers

Ali Khatibi, V. Thyagarajan, A. Seetharaman · Vikalpa The Journal for Decision Makers · 2003 · 54 citations · Full text

Customer Satisfaction, Digital Marketing, E-commerce +20

Motivation and concern factors for internet shopping: A Malaysian perspective

Norazah Mohd Sukı, Mohd Ismail Ahamd, V. Thyagarajan · 2002 · 19 citations

Customer Satisfaction, E-commerce, Consumer Research +16

BPR - A Tool for Managing the Change

V. Thyagarajan, Ali Khatibi · Journal of Human Ecology · 2004 · 12 citations

Software Maintenance, Business Process Integration, Engineering +25

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