Concepedia

Laurent Bertrandias

LB

11

Publications

601

Citations

11

H-Index

2006

Active since

Affiliations

TBS Education(Current)

Université Toulouse III - Paul Sabatier

Université de Haute-Alsace

Université Fédérale de Toulouse Midi-Pyrénées

CY Cergy Paris Université

Laurent Bertrandias is an author at TBS Education specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementBusinessSocial InfluenceConsumer BehaviorSocial SciencesBehavioral ScienceBehavioral Decision MakingAutonomy

Publications per year

2006–2023

11

Publications

11

Some psychological motivations for fashion opinion leadership and fashion opinion seeking

Laurent Bertrandias, Ronald E. Goldsmith · Journal of Fashion Marketing and Management · 2006 · 186 citations

Consumer Need, Behavioral Decision Making, Consumer Study +20

A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing

Laurent Busca, Laurent Bertrandias · Journal of Interactive Marketing · 2019 · 128 citations · Full text

Shoppers’ grocery choices in the presence of generalized eco-labelling

Yohan Bernard, Laurent Bertrandias, Leïla Elgaaïed‐Gambier · International Journal of Retail & Distribution Management · 2015 · 61 citations

Others’ environmental concern as a social determinant of green buying

Laurent Bertrandias, Leïla Elgaaïed‐Gambier · Journal of Consumer Marketing · 2014 · 61 citations

Socially Responsible Product, Green Marketing, Consumer Uncertainty +22

Cutting the Internet's Environmental Footprint: An Analysis of Consumers’ Self-Attribution of Responsibility

Leïla Elgaaïed‐Gambier, Laurent Bertrandias, Yohan Bernard · Journal of Interactive Marketing · 2020 · 47 citations

Rows per page

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