Concepedia

Birgit Gassler

BG

12

Publications

338

Citations

11

H-Index

2016

Active since

Affiliations

University of Göttingen(Current)

Justus-Liebig-Universität Gießen

Leibniz Institute of Freshwater Ecology and Inland Fisheries

Birgit Gassler is an author at University of Göttingen specializing in marketing, food quality, and economics.

Top concepts

MarketingHealthEconomicsFood QualityConsumer BehaviorConsumer ResearchManagementFood PolicyFood MarketingAgricultural Economics

Publications per year

2016–2024

12

Publications

12

Is it all in the MIX? Consumer preferences for segregated and mass balance certified sustainable palm oil

Birgit Gassler, Achim Spiller · Journal of Cleaner Production · 2018 · 51 citations

Consumer Preferences, Economics, Mass Balance +4

Consumer Preferences for Superfood Ingredients—the Case of Bread in Germany

Stephan G.H. Meyerding, Annemone Kürzdörfer, Birgit Gassler · Sustainability · 2018 · 46 citations · Full text

Nutrition, Novel Food, Legal Definition +20

Tasting organic: the influence of taste and quality perception on the willingness to pay for organic wine

Birgit Gassler, Carina Fronzeck, Achim Spiller · International Journal of Wine Business Research · 2019 · 41 citations · Full text

Consumer Uncertainty, Product Labeling, Consumer Study +25

Toward a differentiated understanding of the effect of Nutri‐Score nutrition labeling on healthier food choices

Birgit Gassler, Claudia K. Faesel, Anke Moeser · Agribusiness · 2022 · 39 citations · Full text

Nutrition, Nutrition Literacy, Nutritive Value +23

Labeling strategies to overcome the problem of niche markets for sustainable milk products: The example of pasture-raised milk

Sarah Kühl, Birgit Gassler, Achim Spiller · Journal of Dairy Science · 2017 · 37 citations · Full text

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